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Developed the creative concept "Follow Your Sound" for Teufel’s B2C content strategy, designed to engage Gen Z consumers through music-based storytelling and user-generated content.
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Collaborated with marketing and production teams to ensure creative ideas were feasible within budget limitations and aligned with the overall brand strategy.
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Research,
Analysis
& Strategic advice
Creative Brief
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Developed and executed a media strategy focused on boosting brand awareness among tourists, leading a team through the design and delivery of visually compelling advertising campaigns.
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Worked collaboratively with internal and external teams to ensure consistency in the visual narrative across digital and physical platforms.
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Ensured that creative concepts aligned with the brand’s overarching strategy, with a focus on achieving both creative excellence and profitability.
Implementation plan,
Prototyping,
Distribution &
Monitoring.
Content & Media Strategy
A to Z
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Created the strategy for the creation of campaigns that turned consumers into brand advocates, enhancing user engagement through creative storytelling on social media platforms.
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Directed the full creative process, from initial research and ideation to design, prototyping, and implementation, ensuring all deliverables aligned with both client objectives and budget constraints.
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Conducted extensive market and persona research, driving innovative content strategies that contributed to significantly higher engagement rates and brand loyalty.
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Created and directed loyalty and advocacy campaigns, transforming consumers into brand advocates through strategic storytelling and social media engagement.
